Scroll, Stop, Sold! Edition 2: “Likes Don’t Pay Bills… But Leads Do!”

June 04, 2025

Scroll, Stop, Sold! Edition 2: “Likes Don’t Pay Bills… But Leads Do!”

Newsletter by Nikhil Pattani

Dear Realty Rockstars,

Welcome back to your favorite pit stop for turning scrolls into site visits and likes into leads! If your listings aren’t breaking the algorithm yet, don’t worry — Edition 2 is here with more power-packed content tricks to heat up your feed and fill up your funnel.

Here’s what we’re serving today:

1. “Client Chronicles” — Turn Buyers into Influencers

Get real with real people. Share short stories of your clients' journeys — from house-hunting headaches to the joy of closing day. Add photos, testimonials, or even short interviews. People trust people more than perfect ads. Bonus: Tag them (with consent!) for organic reach.

2. Real Estate “Reels vs Reality”

Show the expectation vs reality side of real estate life — like dressing for a property shoot only to end up sweating in the sun. Fun, relatable Reels like this make your brand feel human — and hilariously unforgettable.

3. “Trend-jack Tuesdays”

Jump on trending audio or challenges and twist them for real estate. Whether it's lip-syncing with a 'Just Sold' board or dancing in a freshly-painted 2BHK, trendjacking = eyeballs. Add clever captions that tie back to your services.

Remember, you're not just selling square footage — you're selling a story, a lifestyle, and trust.

Until next scroll,

Nikhil Pattani

Founder – Destiniva Realty | Principal – Scholars’ Takshashila

P.S. Want your content to work as hard as you do? The third edition’s brewing — and it’s 🔥HOT. Stay tuned!

Nikhil Pattani, the brains behind Destiniva Realty and Scholars' Takshashila, is shaking up the real estate world with 28 years of game-changing expertise across India and the UAE. Known for his bold sustainability moves, like launching India’s first Green Realtor Certification, Nikhil has helped 3,000+ families find their dream homes. With his ‘Sales Chanakya’ smarts and 1 lakh-word real estate manifesto, he's setting new rules for the industry. Ready to see what the future of real estate looks like? Nikhil's already built it.

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