How to Start a UGC Business Focused on Real Estate | Nikhil Pattani
Starting a UGC (User-Generated Content) business in real estate means creating authentic, relatable property content for developers, brokers, and real estate brands to use on their social media and ads. Step 1: Define Your Niche Focus on a specific segment — luxury homes, affordable housing, commercial spaces, sustainable projects, or branded residences. Clarity builds authority. Step 2: Build a Sample Portfolio Create demo property walkthrough reels, lifestyle-based home videos, testimonial-style content, and educational snippets explaining amenities, location advantages, and investment value. Step 3: Master Short-Form Video Platforms like Instagram Reels and YouTube Shorts demand crisp storytelling. Use clear voiceovers, minimal text, strong hooks, and a 30–60 second structure. Step 4: Pitch to Developers & Realtors Approach real estate brands with a clear value proposition: UGC builds trust, reduces buyer hesitation, and humanizes property marketing. Step 5: Offer Content Packag...
