Realty Files Confidential • Newsletter by Realty Files ezine
Introducing — Realty Files Confidential A private weekly memo decoding luxury real estate psychology, branding & future living. Not news. Not listings. Just insight, vision and what the market will become — before it becomes it. Every Week. For those who think ahead. First Edition| There is a truth nobody in Indian real estate likes to say out loud Most luxury projects fail before the first brick is laid. Not because of location. Not because of pricing. Not because of approvals. They fail because they are designed for square feet — not for psychology. Luxury buyers don’t buy homes. They buy identity. They buy belonging. They buy a version of themselves they want to become. But developers still design projects for: • carpet area • price bands • amenities lists Instead of: • self-image • social signalling • emotional positioning This is why two projects with similar specs can have completely opposite destinies. One becomes a landmark. The other becomes inventory. Real luxury rea...
